Sep 13, 2012

Proenza Schouler Spring 2013 Taking digital to the next level.

Jack McCollough and Lazaro Hernandez have finally opened their own boutique on Madison Avenue in New York. We've been waiting for this for so long. This collection shows their ambition and drive. It shows that they are not scared to properly push the limits of luxury. Using squares of exotic skins and leather that were laser-cut and then sewn back together again, these boys err men, made something that's been done a million times and threw it back into new terrain. They are influenced by this new era we are all living in, everything is digital everywhere. We love how they translate this into their Spring 2013 collection. Congrats Proenza Schouler! May this new boutique be the first of many!
Photos by Monica Feudi/ Found on

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